benefits of carbon offsets – David Pflieger's WordPress Blog

For frequent air travelers looking for ways to reduce their carbon footprint, carbon offsets present an easy and effective option. Carbon offset schemes allow individuals and companies to balance out their own emissions, generated through such activities as air travel, by investing in a variety of environmental projects, like tree planting or developing clean energy technology. However, not all carbon offset programs are created equal. Here are three key questions to ask about the program you’re considering before making your offset purchase:

1. How long will the project be around?

If the carbon scheme you’re contributing to is a forest carbon project, for example, it is important to ensure that there are measures in place, such as protected area status or conservation easements, to protect the forest for a long period. There is little point in investing in a carbon scheme if the project will not exist long enough to capture and keep a significant amount of carbon.

2. Would the project have happened anyway?

A key question to answer is whether the project in question would go ahead without your offset contribution. A true offset supports projects that are not business-as-usual, and which would not happen without the funds generated from offsets.

3. Are the offsets verified by an accredited third party?

With the variety of options available, it can be difficult to know what exactly you are buying when you make an offset purchase. What is the precise nature of the project, and to what standards is it held? One way to find answers to these questions is to check whether the project has received approval by an independent, accredited third party. Groups such as Verified Carbon Standard and Climate Action Reserve have worked to develop standards to guide the creation of carbon schemes. A project that has been measured against these or similar standards by an independent assessor has a much greater degree of reliability than one that has not.

About

David Pflieger is an accomplished CEO, attorney, commercial and military pilot who began his career as an officer in the U.S. Air Force following his graduation from the U.S. Naval Academy. Dave currently serves as President and CEO of Ravn Air Group.

David Pflieger’s extensive experience as a senior executive includes previous CEO roles at three different companies which he successfully restructured, turned around, and recapitalized, sold, or led to record-breaking profits. Most recently, David Pflieger was the President and CEO of Hawaii Island Air where he worked directly for Larry Ellison, the founder of Oracle, and successfully sold the airline to local Hawaii investors after fixing it. Prior to that role, Dave was the CEO of privately owned Silver Airways which he successfully turned around, launched as an independent carrier, and recapitalized. This role came after Dave’s remarkable tenure as the Managing Director and CEO of Fiji Airways, the national airline of Fiji. There, he took an airline from record-breaking losses to one that in just three years achieved record profits—profits which continue to grow to this day. In addition to his various CEO roles, David Pflieger also served as the Vice President of Operations and as a B767/B757 Captain for a $1.2 billion airline that operated thirty-six B757 aircraft and carried 7 million passengers annually. Dave was also the Director of Flight Safety for Delta Air Lines where he helped the airline achieve one of its safest years of operation.

Before he led businesses, David Pflieger was the General Counsel and Senior Vice President for Legal & Government Affairs at Virgin America. At Virgin, Dave not only led all legal, political, regulatory, and public relations efforts that allowed the airline to be granted U.S. government certification—despite extremely heavy opposition from almost every major U.S. airline, he also worked closely with the Board and Shareholders to later restructure the company and raise additional capital from its private equity and hedge fund investors. Dave was also an A320 Captain, and he piloted the airline’s inaugural flight from Washington, D.C. to San Francisco.

At Delta, David Pflieger was the company’s chief operations attorney responsible for handling everything from major aircraft accidents (Swiss Air 111—a Delta codeshare flight) to FAA and DOT litigation, in addition to flying as a B737 pilot.

Before joining Delta, David Pflieger was a lawyer for King & Spalding, a top 50 U.S. law firm, where he advised clients and assisted with trial preparation and other matters in the firm’s Litigation, Intellectual Property, and White Collar Crime practice groups. Prior to entering private practice, Dave also worked for a U.S. District Court Judge and a Georgia Supreme Court Justice.

Before entering the airline industry, David Pflieger was an officer and command pilot in the U.S. Air Force where he was promoted well ahead of his peers to be a B-52 Aircraft Commander, Instructor Pilot, and Executive Officer. As a strategic bomber pilot, Dave was responsible for commanding and training air crews engaged in nuclear weapons alert, conventional bombing, and cruise missile missions.

Tag: benefits of carbon offsets

Three Questions to Ask before Buying Carbon Offsets