Recently, Dave Pflieger, Chairman of Tourism Fiji, participated in the rollout of a new slogan for the island nation. The “Fiji: Where Happiness Finds You” campaign seeks to attract tourists to the country. Pflieger explained that in Fiji, “you don’t have to look for [happiness], because it’s right here.” He attributed the serene, joyful atmosphere that prevails in Fiji to the gorgeous scenery and the friendly, welcoming locals.
A recent survey from Gallup gives scientific data to support Pflieger’s impressions. According to the survey, Fiji is the world’s happiest country. Fiji boasts a happiness index of 84. The world as a whole has a happiness index of 40, making people in Fiji more than twice as happy as the average country. The study also found that there is no link between wealth and happiness. Rather, happiness was a function of how comfortable people felt with their society and their relationships with others. Travelers who want to learn more about Fiji, its culture, and its attractions, can visit the “Discover Fiji” page at the website of Air Pacific, Fiji’s national airline, which will soon be rebranded as Fiji Airways.
A new Boeing 737-800 was welcomed into the fleet at Air Pacific nearly a year ago. The aircraft replaced an older Boeing 767 in January of 2012 and was the first aircraft to be added to the Air Pacific Fleet since 2003. The new plane was christened Mamanuca Islands, which followed Air Pacific’s longstanding tradition of naming aircraft after picturesque areas of Fiji.
The B737-800 is the most popular aircraft in the Next Generation family of 737 aircrafts. It contains comfortable leather seats and boasts state-of-the-art fuel efficiency, thanks to the most modern and cutting-edge engine enhancements. The flight deck contains up-to-date flat-panel display technology and the latest in navigation and flight management capabilities. The maximum altitude for cruising on the Boeing 737-800 is a remarkable 41,000 feet. Cabin design maximizes space and uses sculpting of the interior for aesthetically pleasing results.
About David Pflieger: Having earned 25 years of experience in the aviation industry, David Pflieger now serves as the Managing Director and Chief Executive Officer at Air Pacific. In addition to this role, David Pflieger is the Chairman of Tourism Fiji, a position he has held since 2010.
In 2009, Virgin America became the first airline to report its annual greenhouse gas emissions. Air travel inherently produces a lot of carbon emissions, approximately 2-3% of the world’s greenhouse-gas emissions are produced by commercial aircrafts; making carbon emissions public was a bold move for the company. Most commercial airlines prefer to keep their carbon “wingprint” quiet.
Starting in 2012, the European Union required airlines flying to their alliance’s 27 countries to reduce carbon emissions, and Virgin America is meeting that challenge by purchasing new LEAP turbofan engines for their Airbus A320 aircraft. These fuel-efficient engines will bring a 15% increase in efficiency to an A320 fleet that is already up to 25% more fuel efficient than the fleets of competing airlines.
In addition to efficient engines, Virgin America also makes use of conservation strategies like single-engine taxiing, lower cruising speeds, conservative takeoffs, and using ground-based electricity when possible. This all combines to make Virgin America a leader in the effort to make flying commercially a greener activity.
About the Author: Dave Pflieger is a pilot, attorney, and business executive. Having piloted both civilian and military aircrafts, David Pflieger has also been an executive for Delta Air Lines, Virgin America, and Air Pacific, Ltd., where he currently serves as CEO and Managing Director.
Dave Pflieger, the Chief Executive Officer of Air Pacific, recently praised Fiji for its “stunning” beauty and the friendliness of its people. Pflieger, who also serves as Chairman of Tourism Fiji, plans to rebrand the island nation’s national airline as Fiji Airways during the spring of 2013. Tourism Fiji recently launched an international marketing campaign built around the slogan, “Fiji: Where Happiness Finds You.” The tourism board feels that this statement sums up the essence of Fiji’s appeal to travelers who are seeking a beautiful, relaxing, and exotic vacation destination.
In 2013, Tourism Fiji plans to focus its efforts on attracting more people on honeymoons, traveling with family, or seeking luxury destinations. The group has launched a tour of India to attract new business from the subcontinent, where Fiji has been growing in popularity after being featured in several successful Bollywood films. The country’s tourism industry recovered quickly after a recent cyclone, with many resorts using the disaster as an opportunity to improve and upgrade their facilities. Tourism Fiji hopes to attract 1 million annual visitors by 2016.