Ravn Alaska’s Veterans Day Sale for Active-Duty Military



Virgin America Aims to Be a Good Corporate Neighbor

Virgin America pic
Virgin America
Image: virginamerica.com

An airline committed to corporate social responsibility, Virgin America maintains a strong commitment to nonprofits in and around its Northern California headquarters. They include Stand Up to Cancer (SU2C), which raises funds for interdisciplinary research into cancer treatments. SU2C’s fundraising work is notable in that it attempts to enable researchers to work collaboratively, thus minimizing the duplication of effort and moving the research cycle forward more quickly. In addition, it promotes higher-stakes research projects that could have a significant impact.

As part of its deep involvement in the Bay Area community, Virgin America supports San Francisco Animal Care and Control, which works to find homes for neglected and abused dogs and cats. Over the past six years, the airline has flown dozens of Chihuahua puppies from its San Francisco hub across the country and into the waiting arms of their new families.

Virgin’s other nonprofit partners include Make-A-Wish Greater Greater Bay Area, one of the largest chapters of the national group, which grants special wishes to children with terminal illnesses. Through Make-A-Wish, Virgin has hosted numerous children and their families as VIP guests aboard flights to their chosen destinations.

Fiji Airways Sees Improvements after One Year of Turnaround Efforts

David Pflieger
David Pflieger

From 2008 to 2010, Fiji’s Air Pacific airline experienced a period of record financial losses and significantly reduced market share. However, after just one year under new leadership, the national carrier was already showing significant signs of recovery.

In an October 2012 interview with the CAPA-Centre for Aviation, Air Pacific CEO and Managing Director David Pflieger outlined many of the airline’s recent accomplishments, as well as the various challenges left for it to surmount, as it headed into the final leg of its three-stage transformation initiative.

Among the obstacles still facing the company were fluctuating fuel costs, an unstable global economic climate, and regional competition. However, while companies such as Jetstar and Virgin Australia had recently taken a firmer hold on the sector, Dave Pflieger guided the company to solidify its position as a major international carrier, increasing the frequency of flights to major cities including Sydney, Los Angeles, and Hong Kong. One of the final stages of the massive rebranding saw the airline revert to the name it had used prior to 1958: Fiji Airways. Pflieger noted that, in addition to highlighting the firm’s role as a quality national carrier, the name change would help to position Fiji as an attractive tourism destination as its fleet traveled the globe.

David Pflieger’s accomplishments with Air Pacific, now operating as Fiji Airways, included making new investments to improve the onboarding experience and introducing new, custom-designed Airbus A330-200 aircraft to the carrier’s fleet. He also revitalized the staff with incentive plans and social responsibility initiatives, and forged a partnership with Tourism Fiji in an effort to strengthen the entire travel sector. While 2010 marked one of the airline’s worst years in over six decades of operation, the $9.2 million in profits it earned in fiscal year 2012 indicated that it was well on its way to recovery.

Virgin America Makes History with Carbonfund.org Partnership

carbonfund.org pic
Image: carbonfund.org

In December 2008, Virgin America took new measures to ensure the environmental efficiency of its operations, becoming the first airline to allow passengers to offset their carbon emissions via in-flight touch screens. In a move guided by senior vice president David Pflieger, whose contributions to the airline included the creation of its numerous sustainability initiatives, the carrier partnered with carbon offset provider Carbonfund.org to offer passengers new options to reduce their carbon footprint.

Virgin America has operated with a commitment to sustainability since its inception, drawing on advanced avionics, cost index flying, and similar innovations to limit its environmental impact. With the announcement of its partnership with Carbonfund.org, the California-based air carrier invited its customers to join its efforts to preserve the environment. The carrier announced two new ways for customers to offset the CO2 emissions of their flight, first introducing the option on its ticket confirmation web page and later adding carbon offsetting to the touch-screen entertainment systems located on aircraft seatbacks.

With each pledge to offset their carbon emissions, passengers make a contribution to one of a number of carbon offset projects jointly chosen by Virgin America and Carbonfund.org. Vetted as environmentally impactful, these renewable energy and energy efficiency initiatives carry the potential to spur measurable reductions in global carbon emissions. Initial offset projects included the Inland Empire Utilities Agency Biodigester, a Chino Basin, California, methane capture-and-elimination project capable of eliminating 8,000 tons of CO2 emissions each year, and IdleAire, which provides in-cabin electricity at truck stops to reduce drivers’ diesel fuel consumption and corresponding carbon emissions.