Continuing the growth trend launched several years ago by former managing director and CEO Dave Pflieger, Fiji Airways recently announced an upcoming addition to its regular routes. Starting next year, Fiji Airways will offer direct flights to Singapore, a booming economic and tourism hub for the entire Southeast Asia region.
Singapore has long been a desired destination for the airline given the location’s great potential to open up new trade and tourism opportunities for Fijians. The announcement has already been applauded by the president of the Fiji Manufacturers Association, who mentioned the key role Singapore could play, not only in increasing Fiji’s overall connectivity to Asia, but also in increasing sourcing opportunities for raw materials and technology. A direct Singapore route also represents a major boon to exporters, allowing perishable items such as seafood and flowers to be sent fresh to high-demand markets like Malaysia and Thailand.
As for tourism, industry experts are hopeful that a new access point at such a critical hub will be an important draw for tourists, particularly Europeans, wishing to connect to other parts of Asia and the South Pacific. Singapore will also provide a new, significant link to growing tourist markets in China and India.
Fiji Airways will grow its fleet in December of this year, when it takes delivery of a new A330-300 aircraft. Service to Singapore is expected to begin in the spring of 2016.