Fiji, like many nations across the South Pacific, faces numerous environmental challenges. One of the most significant issues, the health of the country’s fish population, has become the focus of the For Fiji Movement, or 4FJ, a campaign created by SeaWeb Asia Pacific. Now, thanks to the work of the Mamanuca Environment Society, two resorts in Mamanuca have joined the movement, and plans are underway to extend participation to all of the society’s partnering resorts.
The 4FJ mission has its roots in Fiji’s oldest industry, the fishing of grouper, known locally as Kawakawa and Donu. These fish represent a major source of food and economic opportunity, but overfishing has been a catastrophic problem. In response, 4FJ has instituted a pledge to avoid catching, eating, or buying these fish during their critical breeding season, between June and September, with the goal of stabilizing the population and protecting an important natural resource for the people of Fiji. The Mamanuca Environment Society has sought to bring its partner resorts into the movement, assisting 4FJ in its goal of uniting every element of Fijian society and safeguarding one of the nation’s natural treasures.