The ROI of CSR: It’s Surprisingly Good

While you may not think about it, every aspect of business has an eye on potential ROI, even if it seems as though the decision won’t help the business in a financial way. To that end, even actions like corporate social responsibility (CSR) are often thought of in terms of both how it will make the company seem in the eyes of others, as well as how engaging in CSR can impact the bottom line in a positive way. While it may seem cynical, this isn’t the case. Just because corporate social responsibility can help the bottom line doesn’t mean that it’s a cynical and manipulative attempt to sway public opinion about big business. If anything, CSR should be looked at as a way to prove just how much good big business can do for the community when it puts its mind to it.4366618513_44ba058c98_z

Along with the good faith that comes from CSR, there is definitely a monetary aspect at play as well. When you look at the ROI of CSR for certain companies, you can definitely see that it pays both monetarily and in goodwill to place conservationism, sustainability, and the human element high up on the totem pole of what is important to your company. Consumers like it when companies not only stand for something noble, but actively act on that stance in a tangible way that has real results on the ground and in the local community. This not only leads to an increase in positive public sentiment towards the company, but it can also directly translate to increased sales and profit.

Just how related are the increase in profit with a strong, positive CSR message? Well, IBM’s Corporate Service Corps generates 300% ROI and also works to help companies in developing countries grow and become more profitable. The Corporate Service Corps works by allowing IBM employees to share their knowledge and expertise with companies in developing countries. Not only does this show goodwill and work towards actively improving the world we live in, but it also reinforces ties between these smaller companies and IBM. When the company is up and running and looking for technology to purchase, you can be guaranteed they will remember the help that IBM gave them and look to them first. Not only that, but CSR helps keep employees happy and believing in the company culture. This is the best way to keep these employees around and motivated to work their hardest. While some may see CSR as self-serving, just remember there’s nothing wrong with helping yourself as you help other people at the same time.

If you’d like to read more, the link is here.

from Dave Pflieger CSR

Has CSR Become the Next Corporate Gold Rush?

The world of business is understandably cutthroat and unforgiving to those that don’t adopt the newest techniques and trends to stick out from their competitors in an attempt to win over the consumer. In the past these took many forms ranging from giveaways to unique ways of advertising and grabbing attention but now, it seems as though companies have found something that maybe be even more effective at gaining consumer support and respect: corporate social responsibility. Corporate social responsibility (also known as CSR) is when a company actively works to give back to its community and the world by donating time, effort, and sometimes physical goods as a way to build community support and, at the end of it all, gain the loyalty of new logistics

Companies across the globe are latching to CSR and popular causes in an attempt to win larger market shares and boost profits. Causes ranging from the environment to equal-rights are being used in both advertisements and non-advertised CSR engagements as a way for companies to tell the world that they not only care about the same things you do, but that they also willing to put their money where their mouths are by devoting the time and energy to these causes. Companies like Chipotle, Dove, Microsoft, and Patagonia are just amongst the host of others that are promoting their own CSR credentials, as well as actively changing the world we live in for the better.

So does this new appreciation for community and the world we live in lead to better sales and more profit? It seems as though positioning your company as a force of social change and for good in this world is definitely a good way to increase your market share and get your products in front of new customers who didn’t know about them before. Companies like Patagonia have seen massive growth since adopting prominent CSR principles at the core of the company culture and it seems as though taking the long route and focusing on culture and the earth, instead of just profit, is the way to make your company a true world player.

If you’d like to read more, the link is here.

from Dave Pflieger CSR

Corporate Leadership is Focusing on Climate Change

In news that is, without a doubt, going to make millions of people around the globe happy, corporate leadership efforts and corporate social responsibility is taking a hard turn and beginning to focus on the environment and mitigating the damage done by climate change and global warming. As more and more scientists and civilians across the globe begin calling for real, substantial action to be taken on the growing threat of climate change, businesses are frequently seen as working against this drive. This is patently false and now, with the rise of environmentally-minded corporate leadership, businesses are going to be on the frontline of making sure the world is liveable for the future.corporate social responsibility and the environment

When you think about it, it makes sense that businesses are tackling the threat of climate change head on. A liveable earth is needed for the continuation of business and things such as water and energy directly affect all businesses across the globe, regardless of what they’re specializing in. Not only that, but businesses are in the perfect position for this sort of initiative and seeing as how going “green” is the hottest new buzzword, it makes sense that companies are realigning their priorities with those of their consumer-base.

Already, some major companies are taking impressive steps towards putting these plans into action. The Mars corporation has pledged to be Sustainable in a Generation by implementing plans that focus on water conservation, waste management, and the eventual elimination of fossil fuels by 2040. Microsoft is another company making strides in this field — they have established an internal carbon tax and are working to make the emission reduction targets understandable by not focusing on metric tons of CO2, but instead focusing on the dollars they cost. Along with Microsoft and Mars, companies like Siemens are also working to slash their carbon emissions and make environmental sustainability a central part of the company culture and mission. Is it too late for these efforts to have any real effect? This is something that remains to be seen. There are reports saying that we’ve already gone past the point of no return when it comes to the damage climate change will cause but regardless of the truth in that statement, it’s refreshing to see companies shoulder some of our shared responsibility to this earth we live on and begin to implement actions that could have a very real effect on our shared futures.

If you’d like to read more, the link is here.

from Dave Pflieger Environment

Fiji Airways Announces New Singapore Route

Continuing the growth trend launched several years ago by former managing director and CEO Dave Pflieger, Fiji Airways recently announced an upcoming addition to its regular routes. Starting next year, Fiji Airways will offer direct flights to Singapore, a booming economic and tourism hub for the entire Southeast Asia region.

Singapore has long been a desired destination for the airline given the location’s great potential to open up new trade and tourism opportunities for Fijians. The announcement has already been applauded by the president of the Fiji Manufacturers Association, who mentioned the key role Singapore could play, not only in increasing Fiji’s overall connectivity to Asia, but also in increasing sourcing opportunities for raw materials and technology. A direct Singapore route also represents a major boon to exporters, allowing perishable items such as seafood and flowers to be sent fresh to high-demand markets like Malaysia and Thailand.


As for tourism, industry experts are hopeful that a new access point at such a critical hub will be an important draw for tourists, particularly Europeans, wishing to connect to other parts of Asia and the South Pacific. Singapore will also provide a new, significant link to growing tourist markets in China and India.

Fiji Airways will grow its fleet in December of this year, when it takes delivery of a new A330-300 aircraft. Service to Singapore is expected to begin in the spring of 2016.

Beyond Philanthropy: Changing the Phase of Corporate Social Responsibility

Originally posted on Petroleum Wholesale LP:

Image source: www.b4bclub.comImage source:

American poet and philosopher, Henry David Thoreau, once said: “Goodness is the only investment that never fails.” For many companies, the lesson of Thoreau lives on through Corporate Social Responsibility (CSR) programs that develop better and smarter business practices for shareholders as well as their communities.

Taking the lead in the motoring sector, Petroleum Wholesale—a privately owned motor fuel distributor based in The Woodlands, Texas—has solidified its advocacy of animal rights. Unlike other CSR programs initiated by oil companies, the firm took a different route by supporting a cause that is close to the hearts of its customers.

Venturing into retail travel and food business, Petroleum Wholesale is one of the few companies that have been open to the concept of including pet-tolerant or pet-friendly lodging places within its vicinity. This social initiative underlies the intensification of its advocacy for animal rescue and adoption programs in…

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The Politics of CSR

Originally posted on Idea FunHouse:

Post published September 28

Airtel has been airing ads for their CSR initiative lately. Its good that a corporate is stepping up to do something to alleviate the suffering of the helpless. As noble as it is, I think they could have implemented this in a more effective manner.

The Touching Lives ad shows images of people in abject conditions and then goes on to regale viewers about what Airtel is doing and how we can help — by sending details of people in need to Airtel!

First, Airtel is a telco that is adept at mass marketing, so they know that you cannot reach the destitute via DSTV. This kind of makes one feel that the campaign is a show off. The money spent running the ad every 15 or so minutes could be put to better use actually helping more people.

They could have easily and quietly…

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Hawaiians in the early days of Kapalakiko

Originally posted on SF Natural History Series:

Our first ever video recorded lecture — thanks to the San Francisco Public Library for hosting us, and providing this. Don’t get used to it though, most of our venues are not so high tech :)

Gregory Rosenthal joined us October 19th, 2015 to share his research into the early days of San Francisco. He started out as a scholar of China — but was looking for a place that China and the U.S. connected and landed upon Hawaii.

Kapalakiko — the transliteration of San Francisco in Hawaiian — was one node of a large Hawaiian diaspora in the mid to late 1800s. Hawaiian’s worked all around the Pacific — the large majority as whalers, in the arctic (where they were — perhaps unexpectedly — reliably the best workers), gathering guano, and active as workers and boatmen in California, with large numbers working the gold fields of California (Sutter had…

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KONA {Hawaii} 

Originally posted on Ruthie Ridley Blog:

When I say this vacation was a dream come true, it truly was. There is no exaggeration that this place is simply heavenly!! We had an opportunity to go to Hawaii this year with our best friends as a part of their baby moon. We stayed at a friend’s home and got to interact with the people of the island. The time had couldn’t not be imagined ahead of time! Kona exceeded our expectations. I hope you enjoy my “brief” summary of our stay below!! ❤️

We flew Alaskan airlines and they served Mai Tai’s on the plane prior to landing! No food was provided however,so the first stop was a hearty meal at Harbor House. We all got fish and chips and turkey burgers!! So good!!!

It was about a 45 min – an hour trip to the place we were staying after landing. This is the pebble beach…

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Aloha to the US: Is Hawai’i an occupied nation?

Originally posted on Living His Word:

This Jan. 31, 2014, file photo, shows a statue of Hawaiian King Kamehameha I with snow-capped Mauna Kea in the distance, in Hilo, Hawaii. An upcoming election has highlighted the deep disagreement between native Hawaiians over what the future should look like. For some, it’s formal recognition of their community and a changed relationship within the US. Others want to leave the US entirely – or more accurately, want the US to leave Hawai’i.

When US officials came onto the stage that June night, they must have known they would be hearing from a hostile audience.

Speaker after speaker came up to the microphone, decrying a rigged process and an occupying government with no legitimacy.

“We do not need you here. This is our country.”

“Get out of our house! Go home.”

Aloha to the US: Is Hawai’i an occupied nation?

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